Michael Schüpbach is taking over the management of the strategic business field of automation at Frei Fördertechnik AG. The experienced engineering graduate is responsible for all product management activities in the fields of automation and robotics.

Schüpbach brings with him a broad range of experience in sales, product management and engineering, which he acquired during his more than fifteen years working for robotics and automation companies, including FANUC, one of the world’s largest robot manufacturers.

With his expertise, he is ideally equipped to take Frei Fördertechnik AG forward in this business field. Schüpbach emphasizes that the expanded portfolio, the synergies with other departments, the short decision-making paths and the in-depth industry knowledge of the employees are decisive success factors for the further development of the company.
for the further development of the company.

Collin Frei, member of the Board of Directors of Frei Fördertechnik AG, is delighted with the new addition: “We are delighted to have found a top specialist in Michael.
specialist. Together, we will expand the Automation division with a focus on food and unit loads and further develop our expertise in automation and robotics with a view to the future.”